Welcome to The Shark 102.3

About Us

The Shark 102.3 Rocks

The Shark 102.3 streams just the right mix of pop and rock hits from the 60's, 70's, 80's and some early 90's.

Digital Presence

The Shark 102.3 is a 3,500 watt FM radio station based in Tippah County with a listening radius that covers Corinth, New Albany, Tupelo, Booneville, Iuka, Ashland and Baldwyn. We are also available on your desktop computer by simply clicking on the listen live button. We are available on your mobile device by downloading our free app. We have a very active Facebook page and we are linked to JC Media's Twitter, Instagram, and YouTube pages.

The History of Our Station

102.3 began its life as a classic country station called Kudzu. In 2008, Kudzu moved up the dial to 104.9 and 102.3 was reinvented as a Classic Hits station by then owners Scott and Joan Peters. When JC Media, LLC owners, Chris and Melinda Marsalis purchased the station in April of 2019, they tweaked the live stream just a bit from Classic Hits to Classic Hits-Rock. This set The Shark apart from other adult contemporary stations and gave it an edgier feel that our listeners love. The format is freshened by daily features, themed weekends, specialty programs & promotions and a world-class airstaff.

Special Programming

Main Street Moments

Heard It on The Shark

This 11 am interview show airs on Mon / Wed / Fri. Shark Listeners hear from MS Main Street Directors, small business owners and community leaders like Blake McGaughy who is the 2021 president of the Ripley Arts Council. The goal of the show is to inform listeners about local opportunities and to support other locally owned businesses like JC Media, LLC.

Heard It on The Shark

This 11 am interview show airs on Tues / Thurs / Sat. Shark Listeners hear from community leaders about what is going on in the area and how they can get involved. They hear from school leaders, health professionals, and industry leaders as well as citizens like Georgia Kate Conner who share tips with listeners about how they followed their dreams.

Tippah County Sports

Heard It on The Shark

Tippah County Sports

The Shark 102.3 and Michael Harrison's CMH sports have joined forces to bring Shark Listeners the best of Tippah County Sports. Sports Sponsors will hear their ads on both the CMH Mixlr accounts and through live broadcasts on The Shark 102.3.

Live Concerts

Election Returns

Tippah County Sports

We love spotlighting local talent with live concerts on the air. The Shark 102.3 has broadcast local talents like Garry Burnside, Skip Oliver, and Major Vibz.

Live Remotes

Election Returns

The Shark 102.3 crew loves to load up the van and show up for a live remote. We show off new businesses, special sales and events all over North Mississippi.

Election Returns

Our area listeners love tuning in to hear election results as they develop. The Shark 102.3 reports municipal, county and national election results as they are reported.

Welcome to The Shark 102.3

Our Partners